Some of the elements on a web page that you can optimise include:
On-Page SEO is the practice of optimising all the elements that are visible on a given web page. SEO stands for Search Engine Optimisation and it’s an online marketing tactic aiming at improving the ranking, visibility and traffic of web pages on search engines like Google. This is generally the result of some Search Engine Optimisation (SEO) work. It means that the web page is compliant with a number of search engine rules (ranking factors). What Does It Mean that a Page is Optimised for Search Engines? Why Some Pages Rank Better than Others?Ī search engine ranks a web page based on how relevant its content is for a given search query and how optimised for search engines (= how compliant the page is with its ranking factors). The ranking doesn’t happen in real time but it’s pre-established within the database through an algorithm. The combination of these ranking factors results in the ranking of a web page for a given search query. These rules are called ranking factors.Įach search engine uses its own ranking factors, although many of them overlap (for example, the title tag is an important ranking factor for the majority of search engines). How Does a Search Engine Rank a Web Page?Ī search engine establishes and follows a number of rules for ranking web pages and resources. Returning a web page means showing a given web page in the search engine results pages. Ranking a web page means ordering the position of a web page for a given search query in the search engine results pages. Indexing a web page means adding it to the search engine database. How Does a Search Engine Work?Ĭrawling a web page means visiting and fetching a web page with the purpose of adding it to the search engine database.
Other search engines you might know are Yahoo!, Bing, DuckDuckGo. So when you think about a search engine is, think ‘Google’. Google is the most popular and used search engines. SEO Strategy: Selected Tools SEO Strategy: the Basics What is a Search Engine?Ī search engine is a large database of web pages and resources like image, video and audio files.